Sole franchise agreement will fuel future growth for expanding comms division

A new signing between Ultimate Renaissance Ltd and PLX Technology Inc, will enable UR to expand its growing comms business in areas such as PCI data transport. This sole GB partnership is key to UR’s comms business strategy to provide complete design solutions, directly addressing customers’ board design and bus architecture issues.

As a leading supplier of high-speed interconnect silicon to the communications industry, PLX Technology provides a competitive edge through an integrated combination of high performance silicon, hardware and software design tools. These innovative solutions enable the development of high performance, scalable, and reliable communicationsequipment such as routers, switches, line cards, base stations, access multiplexers, media gateways, remote access concentrators and enterprise storage products.

On the new agreement, Joe Matano UR’s managing director commented, “The nature of the PLX customer base is extremely synergistic with our model and we are confident that our existing power and comms customers will benefit from this additional product offering. We also see many new business opportunities as the PLX products are leading-edge with a good technology roadmap, which places them at the forefront of PCI data transport technologies.”

Simon Best, European sales director for PLX added, “We needed a specialist partner who is able to offer true design-in expertise as our sole GB stocking representative, so it was important that we made the right choice. UR has proved that it has the pedigree that we were looking for and a likeminded approach to business. We are confident that a mutually successfully partnership lies ahead.”